Blog 2017-03-26T14:56:48+00:00

HOW ARTS FESTIVALS WILL SURVIVE IN SOUTH AFRICA

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The Klein Karoo National Arts Festival has recently drawn to a close and while they are measuring the success of their 2016 presentation, other festivals with similar concepts start hitting the last nail in the [...]

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TRUMP YOUR BRAND – TRIGGER EMOTION

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Brand strategies fail daily due to lack of imagination when consumers develop no aspiration to engage into their consumer psyche to convert into your long-term loyalists. Your brand need to create a buying response that [...]

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BE INFINITE and STRETCH BEYOND that traditional campaign!

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The activation of effective B2B marketing is on everyone’s lips and part of most marketing strategies, but it seems that companies struggle to move beyond the traditional campaign paradigm. The inadequacies of the traditional campaign [...]

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MAKE ME CARE! Does your BRAND STRATEGY hit the sweet spot?

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Where does BRANDING start and where does it end? It is ironic for me to see how many businesses in South Africa are convinced that their BRANDING starts with their logo or brand identity and [...]

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