Forever Friday can do the whole nine yards for your campaign, including television, radio and print and taking the story through to in-store promotions, competitions and gifts.
Let use use STORYTELLING to drive the campaign effectively across all media. Begin by reaching out to a broad, undefinied audience using ATL advertising – something that tells the story of your product and its benefits in a one-way communication.
Then utilising any one or more of BTL promotions including posters, direct mail, demos, video, rewards, social media and gamification, to gradually bring the message closer and closer to evermore refined personal connection.
Your story is beginning to become their story. They are entertained, INSPIRED, bowled over, and rewarded.