Many businesses often see marketing as a temporary tool to use only when business activity starts to deflate or slow down. They usually then depend on a guerrilla marketing strategy or a desperate marketing campaign to kick life into business that seems to slow down or even more desperate – stop functioning! This type of marketing then seems to be outrageously expensive and will, if very lucky give a short-term result, till the next quick fix is needed.

Marketing with a heartbeat will give chance for creative brand growth, target analysis and measurement, captivating strategy identification, clever alterations to build effective customer relations and effective analysis of change in consumer expenditure. It will allow your business to stay in rhythm with the economic environment and will allow yourselves to grow according to market and macro environment changes.

Finding that heartbeat in marketing depends on the following three rhythmic principles:

• HAVE A COST-EFFECTIVE MARKETING PLAN ON BASE.

If your marketing company has a heartbeat, they will be able to identify a strategy that complements your budget and that depends on a rhythmic marketing plan that entitles effective management of marketing tasks performed. They will therefore be task-orientated in performance and billing – for you to get value in the marketing tasks being performed and once again – managed! They will give you value through continuous management, analysis, reporting, improvement and rhythmic growth.

• CAPTIVATING CONTINGENCY

The marketing strategy needs to be executed with a rhythm for the consumer to identify, believe and engage to. It also then needs to be analyzed with results or suggestions to improve engagement without deviating from the rhythm that is slowly and steadily being created for the business.

You as a business can decide to rather perform less marketing tasks at first, but let that rhythm be managed continuously to build that engagement and to grow sales, before you grow your marketing strategy in performing more continuous tasks, to service a more hearty marketing rhythm.

• ACTIVATION KEEPS PACE!

All types of events, sponsorships, branding, and even representations that might seem different from the continuous marketing strategy can destroy the rhythm if it is not planned and executed by the conductors of that marketing rhythm.

It is therefore important that your marketing team is also skilled with event directing. When there is no need to outsource your corporate or business event/launch, the same rhythm will be kept, pacing sales and customer relationships, and due to elimination of another party, you will be able to do more activations – more cost-effectively.

The key to any success is to identify really small positive rituals that will improve the quality of your brand or business.

After you have identified those positive rituals, they need to be managed and exercised on a continuous manner to pick up a rhythm that suits the heartbeat of your business. Do a full analysis on your current marketing expenditure and make sure that it has a positive growth inspiration platform. If not – change immediately to a positive inspired marketing company that can grow your investment and secure your needs.

A Healthy heartbeat will let your business perform better, sales will grow and you will truly experience forests of success.

Forever Friday is a positive inspired BRANDING | MARKETING | EVENTS company that are task-orientated in all branding and marketing services to build a long-lasting and hearty rhythm for businesses that want value for money invested in marketing or the image of its brand.