Social Media Marketing can be one of your most valuable and cost-effective marketing tools, however – it can also be time wasting and cause unnecessary damage to your business.

The key to effective use of social media marketing lies in the MANAGEMENT of your accounts. Effective management of accounts will boost efficiency, business profile and will be worth every second investing in.

If you are not been able to appoint a social media manager, make sure you make use of a cost-effective marketing company that undererstands your business and passion to communicate, boost and market your inspired product or service.

If social media is one of your strong points and you want to invest your own time in the management of your accounts, these are the following keys to use when unlocking the full potential of social media marketing:

• Develop a strong social media policy.A clear policy that is in line with your business’ vision, mantra, philosophy and values will protect the image of your business and will enhance your professionalism. Remember that engagement to social media is an extension of your website which become your silent partner. 

• Be visual.People do not have time or interest in lots of reading when paging through hundreds of posts on their newsfeed daily. Therefore limit your text to 20% on graphical post and invest in promotional video material to post. Statistics currently proves that most social media users are more engaged with video-content, than images or written posts or comment updates.

• Manage!It is commonly known that the possibility for your post to be read is less than 16%, due to social media account users having multiple followers and their amount of comments, likes, shares or posts that affect the newsfeed. One of the most effective ways to get engagement is through repetition. When you have invested in your graphically strong post, it is important to manage that post daily by reposting it at different times for at least one week or until your new post. This will boost the chances of engagement. Also make sure to respond within 15 minutes if a comment can lead to a business opportunity. Social media users enjoy a quick response and are likely to comment on quick responses as great service that allow an extended social media network to follow your account.

Forever Friday is an inspired marketing, branding and events company that conceptualises, designs and manages social media accounts, professionally and cost effectively.  View our inspired approach to cost-effective marketing, or invest some change in our “Spice up Social Media”promotion.