CUTTING YOUR MARKETING DURING COVID-19

What you need to consider and how you can adapt.

It is not strange, that businesses are cutting every expense possible during the world pandemic in order to survive, but the big question is, can marketing be one of these budget-items that need to be cut?

Companies that have cut their marketing budgets during the recession in 2008-2009 felt it in their pockets as consumers do want to constantly be aware of the brand, it’s growth, it’s innovation and persona.

If you go silent and hide your brand persona behind a mask, consumers will look elsewhere to those who are brave enough to explore and let their voice heard through clever brand communication and advertising.

Having stated the above, it is very important to stay budget conscious and explore clever ways to do marketing, finding creative ways to still stay relevant in the market share.

General marketing support is a good option for businesses to constantly stay relevant in the market with creative advertising and effective brand communication.

That is why marketing retainers can be your best and most cost-effective plan of action when adapting your budget, but still having the freedom to focus on the parts of the business which you love and are good at.

Based on the goals set out by your company, an agency will then jump into action and start planning a strategy and tactics to accomplish those goals within the budget of the retainer.

5 Benefits of a budget based retainer:

Predictable during unpredictable times

Businesses know what to expect for an invoice every month for services. It also grants the flexibility to launch short-term marketing campaigns over longer periods of time.

Front in Line

As a retainer client, a company can expect a bit of “line jumping” when requests are made. An agency will usually try to shuffle requests around if possible to accommodate its long-term retainer clients.

Front of Mind
In a retainer relationship, a marketing agency moves from simply taking orders to coming up with new ideas and ways to help move their client’s business forward.

Better Value

Businesses that form a retainer relationship with an agency will often incur a lower hourly rate for services. More valuable than that – the agency will start to have a deep understanding of the business and be able to provide stronger and quicker service as a result. Even further – as the relationship continues to grow, so does the efficiency.

Contingency

Without retainer, marketing decisions usually fall on one person in a business. If they leave, get sick, go on vacation, or get infected : ) – everything stops. With a marketing retainer, the agency knows enough to keep things running without that person.
Go and explore agencies that will walk the talk, beat your budget and help you grow your business. Don’t just cut the all-important marketing budget risking your growth, going silent or hiding that passionate brand persona behind a depressing mask.

Forever Friday now offer your business the opportunity to beat the budget and in a 4 step-process offering a no obligation quote on marketing retainer services that include the following types of services:

· Design and branding

· Media Planning and Management

· Content Marketing

· Traditional Advertising

· Strategic Planning and Campaign Focused Thinking

· Website Conversion Optimization

· Reputation Management

· Search Engine Optimization (SEO)

· Paid Digital Marketing Campaigns

· Social Media marketing