Where does BRANDING start and where does it end? It is ironic for me to see how many businesses in South Africa are convinced that their BRANDING starts with their logo or brand identity and ends after all stationary and signage is applied.

This misconception or lack of the constant application of a current and effective brand strategy can do harm to the brand, customer relationships, growth and performance.

Make sure that your BRAND STRATEGY hits the sweet spot through analyzing and incorporating the

following three factors to your BRAND STRATEGY to make your consumer care about your brand.

EXPERTISE

Make sure your brand strategy boosts the expertise of your business. Your BRAND STRATEGY must be clear regarding what your team can do and what the core fundamental knowledge is that you apply to your product or service.

Your expertise must be incorporated into your brand awareness. Today’s consumers are focused on transparency and reference; therefor your strategy must constantly focus on your ability to create awesomeness!

OPPORTUNITY

 There are two kinds of opportunities: an existing market and a potential one. Looking at the current economy, consumer elasticity is increasing due to the constant research looking for more cost-effective, all-in-one or convenient products and services.

It is therefor very important for your BRAND STRATEGY to include methods in which you identify and showcase the potential market with a new opportunity in which your brand can extend its value, diversity and design.

PASSION

Does passion cause success, or does success cause passion? The tricky truth about this question is that it is very easy to get excited about your brand when it takes off, but success can take a long time.

Your brand strategy must always stress the PASSIONATE performance and care that the people behind the brand put into its product or service.

The consumer is only interested if you can answer to their challenge: MAKE ME CARE!!!

If your brand does not execute PASSION and real customer CARE, you will not influence the consumer to care about your brand and therefor no lead will exist to loyal and caring customer relationships.

Your BRAND STRATEGY will hit the sweet spot if you can educate the consumer, current or potential market, effectively with your undoubted EXPERTISE, unique OPPORTUNITY and non-negotiable PASSION to MAKE THEM CARE!

Forever Friday is a BRANDING company that uses a corporate-, education-, events-, and community development experience to fuse with our inspired dendrochronology approach to grow brand strategies for our clients.

Let us discover, conceptualise, design, execute and nurture your BRAND STRATEGY today!